The Latin American Association of Service Exporters is pleased to invite you to participate in the VII Annual Convention: “Towards regional convergence in the services sector” to be held on November 15th and 16th in Quito, Ecuador.

The event, co-organized by ALES, PRO ECUADOR and FEDEXPOR, is a key opportunity to propel Latin America’s position in the services sector.

It will be a unique scenario in which, besides knowing the last trends in the market, there will be the opportunity to identify business and investment opportunities in the sector, and do networking with the main CEOs and leaders of international level.

It is expected that more than 300 service companies of the region and key world players of the United States and Europe attend the event, as well as delegates of 17 countries, Export and Investment Promotion Organizations, Chambers of Commerce and Exporters Associations

“This Summit is very relevant as today’s challenge consists of the ability of Latin American countries to create more globalized and competitive economies. This means taking advantage of the opportunities offered by the services trade in terms of growth, employment generation, development, and, of course, strengthening of our bonds.”

Michelle Bachelet

President, Chile
Ales 2016, Sixth Annual Convention


Pablo Campana Sáenz

Minister of Foreign Trade, Ecuador

Alberto Jácome

Vice Minister of Information and Communication Technologies, Ecuador

Craig VanGrasstek

Adjunct Lecturer in Public Policy, Harvard University, United States.

Roel Spee

Global Leader, Plant Location International (IBM-PLI), Belgium.

Hadi Partovi

CEO, Code.org, United States

Pierre Sauvé

Senior Trade Specialist, World Bank Group, Switzerland

Mario Valle Reyes

Co-Founder & Managing Partner, Altered Ventures LLC, United States.

Jason Della Rocca

Co-Founder, Execution Labs, Canadá

Arthur Casas

Architect, Studio Arthur Casas, Brazil

Alejandra Barahona

President, Association of Universities of Costa Rica for International Education, Costa Rica

Marten Kaevats

National Digital Advisor, Government Office of Estonia, Estonia

Roland Despinoy

Founder, Central American Software Services, El Salvador.

Javier Peña Capobianco

General Secretary, ALES, Uruguay

Christian Andrade

Technological Evangelist, Epic Games, Chile

Ninoshka Linde

Executive Director, CC & BPO Commission, AGEXPORT, Guatemala

Andrés Burbano de Lara

Chairman, Ecuadorian Association of Software (AESOFT), Ecuador

Christian Wolff

Managing Principal for Latin America, Gensler, Costa Rica

Macarena Corlazzoli

Project Manager, Instituto de Progreso Social, Guatemala

Santiago Garcés

Vice President of Engineering, Cobiscorp, Ecuador

Renzo Sanchez

CEO, ArtiGames, Perú

Mariana Ferreira

Manager of Trade Intelligence, Uruguay XXI, Uruguay

Santiago Pinzón

Vice President of Digital Transformation, ANDI, Colombia

Marcel Vaillant

Professor International Trade Department of Economics, Universidad de la República, Uruguay

Sergio Zafra

Country Manager, Platzi, Colombia

Alfonso E. Abdo F.

Executive Director, CONQUITO, Ecuador

Ana Karina Quessep

Chief Executive, ACDECC & BPO, Colombia

Daniel Legarda

Executive President, FEDEXPOR, Ecuador

Renata Carvalho

Director, Secretariat of Commerce and Services, Ministry of Industry, Foreign Trade and Services, Brazil

Jose María Louzao

President, ALETI, Argentina

Taiana Mora

Director, Dominican Republic Coalition of Services Industries, Dominican Republic

Guillermo Risso Ferrand

Uruguayan Services Chamber of Architecture and Engeneering, Uruguay

Ignacio Mallol Azcárraga

CEO, Mallol Arquitectos, Panama

Herb Terry

General Secretary, Ecuadorian Network for the Internationalization of Higher Education, Ecuador

Otto Rivera

President, Federal Association of ICT Entities from Central America, Costa Rica

Juan Falconi Morales

Consultant, Ecuador


Endorsed by


Official airline

As official airline Avianca is not responsible for the organization, execution or any other Event-related activity, with the exception of the air transport of those attendees using their services under the conditions of the respective transport agreement.


The event will take place on Wednesday, Nov 15 with a full-day speakers program and Business Meetings on Thursday, Nov 16. Attendance is free of charge, but registration is required.


8:30 - 9:00 Registration
9.00 - 9.30 Inauguration

Speaker: Javier Peña Capobianco, Pablo Campana Sáenz, Daniel Legarda

9.30 - 10.30 Public Policies for regulation convergence and harmonization in Latin America and the Caribbean

Speaker: Pablo Campana Sáenz
Moderator: Javier Peña Capobianco

Implementing strategies to promote international trade in services has been a learning process for Latin American and Caribbean countries. Therefore, today’s challenge consists of developing public policies to attain regulation harmonization (within the sharing economy framework) and to define common standards that allow for a greater share in the Global Trade in Tasks.

10.30 - 11.15 Geopolitics and International Trade in Services

Speaker: Craig VanGrasstek, Pierre Sauvé, Juan Falconi Morales
Moderator: Ninoshka Linde

In the current international political and trade environment, understanding the challenges that Latin America and the Caribbean face in terms of the International Trade in Services is crucial. In addition, identifying the possible ways in which the region can join global value chains is similarly important.

11.15 - 11.30 Coffee & Networking
11.30 - 12.15 Strategies to apply IT horizontally in the economy

Speaker: Hadi Partovi, Marten Kaevats, Alberto Jácome
Moderator: Santiago Pinzón

The growing use of Internet and the importance of digital technologies have transformed the market, characterized mainly by agility and exponential data generation, where each solution precedes, and at the same time demands, the development of another technology. Many IT solutions have the distinctive feature of being applicable horizontally to many economic sectors. For this reason, knowing successful best practices cases could be key to add value to the economy.

12.15 - 13.00 Social impact of companies from the services sector

Speaker: Roland Despinoy, Macarena Corlazzoli, Marcel Vaillant, Alfonso E. Abdo F.
Moderator: Ana Karina Quessep

he services sector is characterized by demanding high levels of human resources’ quantity as well as quality, its resilience during economic downturns, environmentally friendly activities, and also by low gender discrimination. Experts and leaders of regional and multinational companies discuss about these impacts in current society.

13.00 - 14.30 Lunch
14.30 - 14.45 How do global companies make their offshoring decisions?

Speaker: Roel Spee
Moderator: Mariana Ferreira

Multinational corporations and international providers develop bestshoring and multishoring strategies in order to maximize their competitiveness according to the competitive advantages of each location. This is why knowing how this location assessment process is carried out becomes essential to choose the most suitable intervention strategy.

14.45 - 15.30 Opportunities in Latin America and the Caribbean’s IT sector

Speaker: Andrés Burbano de Lara, Jose María Louzao, Otto Rivera, Santiago Garcés
Moderator: Daniel Legarda

The growth of the IT sector is led by the main international trends, including digitalization, Internet of Things, mobile technologies, social networks, crowdsourcing, cloud computing, Big Data, analytics, automation, 3D printing, e-commerce, IT security, agile technologies, virtual reality, and artificial intelligence; all of which are related and imply a great opportunity for the region on the basis of a greater demand for specialized talent.

15.30 - 16.15 Experiences and successful cases in the internationalization of educational services

Speaker: Sergio Zafra, Alejandra Barahona, Herb Terry
Moderator: Renata Carvalho

Globalization has had a positive impact on the education sector, allowing for new international modes of teaching and learning, such as distance learning and tutoring, which are all grouped into what is called Eductational Services Outsoucing (ESO). ESO services include all the learning processes based on the ICTs. Globally, It is still an immature market, where countries from the region have opportunities to enter successfully.

16.15 - 16.30 Coffee & Networking
16.30 - 17.15 Creative Industries (animation and gaming) as emerging and dynamic sectors

Speaker: Mario Valle Reyes, Jason Della Rocca, Christian Andrade, Renzo Sanchez
Moderator: Taiana Mora

In the last years, Latin America and the Caribbean have shown that based on their talent, qualification, and competitiveness, they have a great potential in the animation and gaming industries. Meet the businessmen of some of the most creative and talented firms of the region!

17.15 - 18.00 Professional services internationalization and their role in the global economy

Speaker: Ignacio Mallol Azcárraga, Christian Wolff, Arthur Casas
Moderator: Guillermo Risso Ferrand

Professional services are one of the most knowledge-intensive processes where human resources play a key role as they are the main asset for their services’ exports. At the same time, opportunities and challenges arise with the automation of many of these tasks. Leaders of popular companies analyze the challenges and the value proposition of the region to position themselves globally.

18.00 - 18.00 Closure



The business matchmaking will be hold in the framework of the VII Annual Convention of the Latin American Services Exporters Association (ALES), which by second time will have Quito, capital of Ecuador as a seat, on November 16, 2017, at the Swisshotel.

This business matchmaking is organized strategically by the Institute for Export and Investment Promotion - PRO ECUADOR, which through its trade offices abroad, will identify potential buyers from: Germany, Argentina, Brazil, Colombia, Chile, China, Spain, United States, France, Guatemala, Netherlands, Mexico, Nicaragua, Panama, Peru, Uruguay.

For this edition, the participating sectors in the business meetings are: Software (agricultural, accounting, aeronautical, etc.), Creative industries (video games, advertising, music, photographers, etc.), Education (Spanish Education), Consultancy (Engineering, foreign trade, etc.).

Register online at www.proecuadorb2b.com.ec from Wednesday, September 20 until October 30, 2017.

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Quito is a popular destination, so be sure to secure your accommodations as quickly as possible to prevent hassle and reduce costs.


Av.12 de Octubre 1820 y Luis Cordero,
Ecuador, Quito



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